When I worked @ Journal Communications in Brentwood, TN I often was asked to do a special project for a Chamber of Commerce organization. This particular project was for the Kentucky Chamber of Commerce Executives and they wanted a logo. I was not part of the presentation to the client. Out of the options that were chosen to present (traditonal, trendy, contemporary, and conservative) I felt the concept I have highlighted was a good fit. It is progressive for 1996 when it was created and conveys that the Chamber helps businesses have a voice that echoes in the community. They however chose something more conservative as seen in the final stationary masthead sample.