In 1991, when I worked for Pattern Company, East Towne Square Shopping Center in Mequon, WI was a regular advertiser in Exclusively Yours Magazine. A new boutique shop planned to open there and I designed their logo. This logo was designed using vinyl sticky letters vs. traditional typesetting because desktop publishing was in its infant stages at this time and I could more easily play with fonts and placement doing it manually. The business maintained the identity for many years. The last I knew of the business being open was in 2011.