In 1989 I was an ad designer for The Patten Company. The published Exclusively Yours Magazine for the Wisconsin “Elite” market. One of the advertisers, who is a multibrand car dealer, was looking for a new logo. As part of another division of our company, Winsgspan Creative Services I took on the challenge. Soon after the logo was adopted as the Boucher family of cars brand icon, we began using it in their magazine ads, vehicle graphics, signage, internet and on every vehicle they sell, they have their logo decal. The logo I created is the image of the brand to this day.