Logos: Why do we use them?
Having an identity with branding or company logo, that your company is known and recognized for is part of our everyday lives. Consciously or subconsciously, we recognize a graphic image and associate a meaning to it. See what I have done to create images for companies. Creating branding and logo identities for marketing your company to the fullest. Be all that you can be with the right branding. For an explanation of how logos and branding differ it is explained well here.
More logo design samples from my portfolio can be found here.
BOUCHER AUTO GROUP
In 1989 I was an ad designer for The Patten Company. They published Exclusively Yours Magazine for the Wisconsin “Elite” market. One of the advertisers, who is a multi-brand car dealer, was looking for a new logo. As part of another division of our company, Wingspan Creative Services I took on the challenge. Soon after the logo was adopted as the Boucher family of cars brand icon, we began using it in their magazine ads, vehicle graphics, signage, internet and on every vehicle they sell, they have their logo decal. This Boucher branding is still in use today. Their website.